Thoughts on Product Management (ADPList Product Week edition #3)
Key Learnings from ADPList Product Week 2022:
The Rebel Product Manager — Break Those Rules
(https://www.youtube.com/watch?v=4SXRl7yZjpw)
What makes up a “product rebel” mindset? = being curious & questioning is critical
1. Curiosity: Being curious fundamental in nature; think about the WHY, e.g. Why is the customer saying …? (both qualitative customer feedback such as from 1-to-1 interviews and focus group discussions are valuable in providing the context behind analytics/numbers)
2. Positivity: being confident, evangelising and believing in the product strategy
3. Perseverance: persevering against the flow of things (and challenging the norm)
4. Humility: important in taking the team onboard the journey & keeping customer-centric
Other Learning Points:
- Empower our differences: Bring in people with diverse opinions and backgrounds
- Enable “rebels” to innovate: The key is to manage the different ways of thinking
- Breaking the rules is NOT negative if it’s done the right way: What are customers telling you? Challenge and validate those assumptions.
- Use success stories of challenging norms as a case study to demonstrate why it is valuable to the organisation
Recommended reading: Rebel Talent by Francesca Gino (https://www.amazon.com/Rebel-Talent-Pays-Break-Rules/dp/0062694634)
Speaker: Andrew Howe, Senior Product Manager @ Booking.com
