Thinking Out of the Product #10
Thoughts on product management… and roles
In this tenth edition of the Thinking Out of the Product series, let’s talk about the roles in product management!
Firstly, let’s define what is “product management”. According to Atlassian, product managers “guide every step of the product’s lifecycle by focusing on the product and advocating for customers and making sure that the voice of the market is heard and heeded.” Product managers engage with multiple stakeholders, such as UI/UX designers, software developers, engineers and even externally with customers for user research and feedback.
Next, product managers are well-versed and involved closely in the product development lifecycle: (1) brainstorming (2) defining the problem (3) designing (4) testing and (5) launch. In order to move on to the next stage of the product lifecycle, the team might need to repeat certain stages of the product lifecycle, until completion. Therefore, it is important for product managers to keep the team in check if there were any issues and monitor the team’s progress.
Last but not least, product managers are constantly learning, as the industry is constantly changing and accelerated especially during the pandemic as companies undergo digital transformation. Below are some reading materials that I found to be relevant to product management: